A pair of blue suitcase deadlifters in New York City made $8 million in sales and raised $10 million for charity, a record in the city’s $50 million lift industry.
A pair of the lifts, the Blue Man’s Blue and the Red Man’s Red, were featured in a viral video released this month by the Lift Center of the City of New York, which is a nonprofit dedicated to helping lift the most vulnerable in New Yorkers.
The Lift Center said the event raised $4.6 million for the city.
The lifts cost $100,000 each, and a ticket can cost $500.
The tickets will go to families in need.
“It was a tremendous honor and a huge amount of work to raise that much money,” said the Lift center’s president, Brian Kelly.
“I’m sure it will be even bigger next year.”
A total of $8.5 million was raised through the event, which was also a big hit at the New York Public Library.
“They’re very excited,” said Linda L. Brown, a library librarian who helped arrange the event.
“This is going to give us a lot of great publicity for our library, for the library’s program, for its staff.”
The Lift center said the lift industry is booming in New England, with a recent record of $2.6 billion in annual sales, with the city now on track to exceed that total this year.
The lift industry in New Orleans was also booming last year, with $1.4 billion in sales.
“I think that’s very exciting for us, and I think it’s a great thing for New York,” said New York Mayor Bill de Blasio.
“The lifts in New Jersey, they’re going to be very, very popular.
So they’re very popular in New Brunswick and so on,” said de Blasio, adding that it’s going to help the city grow its lift industry and give it a much-needed boost.
Lift Center of New Jersey said it’s also looking forward to a boost in tourism, which it hopes will help the state meet its goal of getting to 50% of its projected 2030 growth.
New Jersey Gov.
Chris Christie said the state was already doing well in its lift programs, with New Jersey ranked number one in New Zealand.
The event is scheduled to take place Saturday, Nov. 13, in the Grand Central Terminal at the Newark airport.